Other ways I can help.

Practical help

Downloadable guides on these coming soon!

  • How to write campaign briefs, creative briefs, project briefs, internal briefs

  • How to structure cold email campaigns 

  • How to tell your story and nail messaging & clarity 

  • How to set up ads accounts and track attribution properly  

  • How to best use your CRM and what processes & reports you need 

  • How to build a brand bigger than your product 

  • How to build messaging frameworks 

  • How to run tests 

  • How to approach multi-channel/complex campaigns

  • How to report marketing to other teams & SLT, and how to unlock budget

  • How to write winning PR pitches

  • How to work with devs/designers/product/sales teams/CFOs (all different)

  • How to approach hiring and team structure and/or develop talent

  • How to manage ads agencies / sourcing specialist partners & agencies for you

Outcomes

Think about what you are trying to achieve!! Is it process? Is it brand? Is it growth?

  • Social engagement and follower growth

  • Community or subscriber growth

  • Increase lead volumes and revenue

  • Increase LTV of customers and reduce CAC

  • Increase brand love and mass awareness

  • Improve messaging and creative for impact

  • Refresh your brand or launch fresh in new markets

  • Expand successfully into new markets

  • Team clarity & a strategy everyone will understand

  • Team structuring and goal setting

Menu

Strategic setup

  • Audiences (market, personas, frameworks & channels)

  • Brand (purpose, mission, vision, positioning & creative)

  • Commercial (setting OKRs, channel KPIs and targets linked to business outcomes)

Content

  • Full-funnel content and publishing plans from first-touch to re-engagement and loyalty

  • Brief agencies or lead on agency management

  • Creative briefing/process (video/film/creators/filmmakers/design etc) to delivery

Messaging

  • Review existing channels and re-frame for maximum impact & value

  • Work with sales on messaging and email structure depending on pipeline stage

  • PR pitches, partnership outreach, cold email best practice etc

Campaigns

  • Project management or team leadership for complex campaigns to meet deadlines

  • Single-channel campaign with detailed testing

  • Events large and small

BOOK A CALL